Greening Your Store, Part 2: Marketing

Once you have begun the transformation to becoming a sustainable retailer, the next step is getting consumers in the door while avoiding the pitfalls of green washing. This lively discussion involves experts from all areas of the furniture supply chain, focusing on how to make the most compelling yet accurate claims about your efforts. Also included is a summary of vital consumer survey data that speaks to trends in consumer awareness and interest, willingness to pay a premium, and other need to know topics.