Spin Out Greenwash, Fold In Brand Loyalty & Preview SFC Next

Join SFC during its semi-annual lunch and panel discussion as the non-profit tackles the tricky topic of telling an authentic sustainability story, avoiding greenwash and building brand loyalty.  Whether you use a symbol, such as the SFC member seal, a certification mark, such as Cradle to Cradle, or use your own words and pictures, it is tricky to make your point powerfully. SFC Board Member Sean Sullivan, associate publisher of House Beautiful, ELLE Decor and Veranda, moderates a discussion to teach you how to tell your story effectively.  Panelists include Angelo Surmelis DESIGNINGreen Leader and owner/designer of angelo:HOME, Crans Baldwin with Edward Ferrell + Lewis Mittman and Stacy Glass, VP of Build Environment at Cradle 2 Cradle Products Innovation Institute .  PLUS hear what you can expect to learn at SFC NEXT, our first annual conference!