GREENleaders Certified Sustainability Training ONLINE-Unit 2-The Mind of the Consumer

The most comprehensive training program available in green home furnishings, providing manufacturers, reps, retailers and designers with the knowledge and credentials to become experts in sustainability.

This industry first, 6-hour exam course was developed in conjunction with the Sustainable Furnishings Council, the #1 organization with board members including ranking staff of World Wildlife Fund, Rainforest Alliance, and the founder of the USGBC. This is the most comprehensive green furnishings training program available, providing designers with the knowledge and credentials to differentiate themselves as experts in sustainability. Over 500 graduates to date. Written by an accredited LEED-CI/AP and approved by GBCI for 6 CE hours and registered with IDCEC for .5 W CEUs or individual modules at .1 W CEUs.

Unit 2 - The Mind of the Consumer

This module provides insight into the current thinking of consumers based on a national survey  among those who have purchased home furnishings recently. Topics include preferred terminology, hot button issues, level of concerns, purchase interest, price sensitivity, and perceived obstacles. Learn why consumers do what they do, and what you need to know to be effective with your marketing and sales efforts.