SFC NEXT Seminars at HFNC in Long Beach, CA

HOME FURNISHINGS
NETWORKING CONFERENCE

JOIN US FOR TWO GREAT SEMINARS PRESENTED
BY THE SUSTAINABLE FURNISHINGS COUNCIL

MONDAY, MAY 23 @ 11:00 AM
Who: Jeff Hiller, past president of the SFC, dynamic marketer, and author of SFC's consumer study
Title: The Mind of the Consumer – Priorities, Concerns and Trends
What You Will Learn: The session will illuminate current furniture consumers' thinking - including preferred terminology, hot button issues, level of concerns, purchase interest, price sensitivity, and perceived obstacles
Your Take Away: Understanding of 2016 results and trends on 8 years of research, providing what you need to know to be effective with your marketing and sales efforts.

TUESDAY, MAY 24 @ 7:30 AM

Who: Cisco Pinedo of Cisco Bros, Matt Huber of Belfort Furniture and Jillian Pritchard Cooke of BEE

Title: A Purpose-Driven Bottom Line – Inside & Out

What You Will Learn: SFC's Susan Inglis moderates a discussion with leading retailers as they share how purpose drives their bottom line, and how they have grown their businesses by engaging customers on their commitment to a healthy future, inside and out.
Your Take Away: Inspiration and practical tips to increase impact in your community, and grow your bottom line.