2017 CONSUMER RESEARCH: PRIORITIZING ENVIRONMENTAL SAFETY

Though consumers are more concerned than ever about environmental issues and want to choose eco-friendly textiles and home furnishings, the terminology and emphasis you choose to market your products will make a big difference in how effectively you reach your target. Sustainable Furnishings Council’s Susan Inglis will review the findings of the latest SFC survey, conducted by RSI and sponsored by Hohenstein Institute and Mitchell Gold + Bob Williams. The news confirms concerns about a range of environmental issues inside and clarifies priorities, noting the habits consumers have developed. Learn how to respond to get in on the action, building your business while helping to sustain a healthy future.